Clothing maker American Giant launched in February of this year. Their goal is simple – to offer quality, affordable, and above all, American-made clothing for men. Although they’ve been around less than three months at this point, they’ve already opened a showroom in San Francisco’s mission district. CEO Bayard Winthrop certainly isn’t taking things slow, and has just announced the expansion of their product line to include t-shirts. Although their showroom does offer retail sales on site, the company is not planning on opening more locations, and instead plans to focus mostly on its online presence.
The company started with sweatshirts, and completely sold out the first batch quickly. They plan to introduce new products every six to eight weeks, and feel that now is the time to bring in t-shirts. Pricing for these shirts starts at $24.50.
As of now, the t-shirts they are offering only come in solid colors. Their focus is on the fit and the product. The materials and the stitching are far more important. If you think this would lead to a boring look, you’d be wrong, as their attention to detail absolutely shows. They focus on the basics, but their focus is so sharp that the end product is absolutely striking as well as competitively priced.