Soft City Clothing shirts are the product of a multistage process that delivers a consistent level of quality. Its first collection, the “BE”, “UP”, and “ON” shirts are intended to make its first customers share in the ownership of a unique apparel product.

Soft City Clothing takes its inspiration from the traditional desire for strong prints in men’s wear as well as the classic typography of traditional sign writers. Before a professional machinist stitches the fabric letters, each shirt is first screen-printed with shadow letters corresponding to the fabric letters.

The two letter combination that was used in the design of each shirt was first sketched in Illustrator after which it was sent to local screen printers. Laser cutters were then used in cutting out the fabric letter to ensure consistency in cuts, thus matching up the dimensions of the screen print. The fabric letters then were ironed the shirts, after which it was sent to a professional machinist to make the final stitches on each letter, using the dominant color in each letter’s color combination. This way, the stitches can only be seen really up close.

With its unusual manufacturing process, Soft City Clothing ventures into fund raising to finance its projects, and to meet the minimum order requirements of its partner manufacturers in London. A pledge will be rewarded with the first line that comes off its production while the top pledge will receive one of the pieces of original artwork where the designs began.

Aiming to give only the best for its customers, the kids, Wittlebee has forged a partnership with Threadless, a renowned online T-shirt design company. Wittlebee’s Founder and CEO Sean Percival said that the partnership will enable them to continuously ship exclusive designs to their members, even allowing customers to vote for the next design to be created.

Wittlebee is a subscription-based kids clothing service that relieves parents of the burden of looking for new clothing for kids when they need it. Apart from its access to more than 200,000 Threadless designers from all over the world, it has also grown since its inception and now has distribution deals with some of the best brands in the apparel market. For instance, it is now the exclusive distributor of Cottonseed Clothing Company’ apparel line.

For Threadless, on the other hand, the partnership with Wittlebee has widened its access to kids’ clothing design market, although it has been designing clothing for babies, toddlers, young boy and girls prior to the deal with Wittlebee.

Percival says that the company is also being approached by other brands who find their growing membership base a viable market. And for good reason. For just $39.99 no contract fee a month, customers are delivered with clothing articles that they can either return or keep.