There are as many ideas in shirt designs as there are different t-shirt makers and designers, but this one from a new Middle East online t-shirt company is sure to make another big difference in tees’ design. The Dubai based ursom.com is set on making t-shirts a canvass for art.
Entrepreneur Luma Makhlouf, Ursom’s co-founder, said that the tees should be more like a canvas to express oneself, since it is an item that people from the age of two to seventy wear every day. She noted, however, that there is a clear lack of design available in the market. Putting up Ursom is an effort towards making t-shirts a canvas for art, especially art that represents the Middle East region, says Makhlouf. According to her, it elevates the simple tee to a different level.
Interested designers submit art proposals through Ursom’s website. Submissions are then scrutinized by the Urban Design Committee, which is made up of reputable art and design connoisseurs. Designers of winning entries get 30% of proceeds for every sale their design makes.
The idea for Ursom was conceptualized when Makhlouf’s friend introduced her to a number of guys who have business ideas and experience from a t-shirt design company in the US. Ursom launched this February 11 with a party that celebrates tees. Hence, the party’s dress code: t-shirts.