Ultra Trash Clothing, a clothing label in Germany, brings back the influence of the American Grindhouse Films in the 60’s and 70’s as they share to the world their extraordinary t-shirt designs. This small clothing label was founded by two graphic designers Florian Baier and Stefan Huebsch in 2011. Inspired by the so-called “Grindhouse” which is an American term of theater that shows exploitation movies containing large amount of sex, violence and bizarre subject matter, Baier and Huebsch designed their shirts with “fake movie posters”.
Biker movies, slasher movies, road movies and erotic films from the 60’s an 70’s, are included in their extraordinary apparel line. Their main feature is the both-sided print of Ultra Trash Shirts, which was a great success. It is a combination of two shirts in one. The print inside is the fake movie poster itself and the print outside is Ultra Trash American Grindhouse flag logo. In addition, a corresponding movie poster is included in the package.
The two designers came up with all the movie titles and prints, giving the posters a realistic appearance and as if the movies really exist. Their t-shirts are very classic and exceptional. The vintage-looking designs of the t-shirts also resemble to the Old Russian Constructivist movie posters, which are intended for the audience who are often illiterate, so they rely on catchy images, typography, and design more than just the meaning of words.