Selling ad space on your chest is a brilliant idea “to make some extra money without actually working”. This idea came to Jason Sadler, from Florida, in 2008 and established an advertising company that uses t-shirts to advertise businesses, I Wear Your Shirt. I Wear Your Shirt allows a company to buy a day in which Sadler wears a shirt with the company’s logo and advertise in an interactive way by taking pictures and videos about the company, and upload them to Ustream and Youtube, making him wear different shirts every day of the year.
Sadler decided to capitalize on t-shirts because people love to wear them, they’re easy to sell, and inexpensive. A unique pricing model is complied by this advertising company. Advertising on the first day of the year costs $1. The price increases everyday which makes advertising on the last day of the year costs $365.There is also a revised model, where a week is paid by the advertisers to give more individualized attention.
On their first six months, the whole year was sold out, bringing in $70,000 for the first year. This had caught the attention of the New York Times, Fast Company and other media outlets. Now, I Wear Your Shirt is composed of a team of five and earns $500,000 per year. Their clients include Arizona Tea, Starbucks, Pizza Hut, Nissan, and Lucky Brand. The company is continuously growing and will be shifting to a new direction soon.