Voters for 2012 presidential election can now register with the new QR-code T-shirt. This was devised by a non-profit organization, Rock the Vote, which aims to engage and build political power for young people. Participants wearing QR-code t-shirt will be scanned and then taken to the Rock the Vote website, by volunteers, to register. After registering, they can simply use their mobile device to vote. With the help of RedLaser, a QR-code scanning app, Rock the Vote, together with ProJam was able to develop the code.
This campaign is designed to invite younger audience. Based on the Census Bureau report in 2008 and 2010, 18-to-24-year-old demographics had the lowest voter turnout in the election-by-lot. The New Republic publications sites that young adults are more likely to vote until older because they have the tendency to delay their goals further. Even with these economic crisis, Rock the Vote hopes to gain 1.5 million new voters before November 6 this year.
PromoJam’s Amanda MacNaughton, who worked with Rock the Vote on this project said, “QR codes can do fun things like gamification. They also cut down on loss of conversion and increase convenience. QR codes haven’t moved mainstream with all demographics, but Generation Y knows what they are and they use them.”
The QR-code equipped Rock the Vote t-shirts are sold online and in Whole Foods stores nationwide. For those interested to volunteer can support the project by wearing the t-shirt and persuading people to sign up.