Historically-speaking, one of the best ways to dispel a myth or incorrect stereotype is to adopt it in the form of self deprecating humor. That’s one of the guiding philosophies behind the product offerings from newcomer company Blondes Make Better T-Shirts. Founder, and blonde Lise Ellingsen knew the stereotype all too well, but decided to use it to her advantage when starting her company. Of course, Norwegian-born Ellingsen isn’t dumb, and holds a BFA degree from the School of Visual Art in New York.
Blondes Make Better T-Shirts has three distinct product lines. The “Oops” line features distinct design elements and faux-damage as might be inflicted on a shirt by a dumb blonde. Among them is a t-shirt with an upside-down pocket, complete with fake money spilling out. Another features a realistic burn imprint from a hot iron. Yet another features a properly-placed pocket, but with an ink stain at the bottom. The “blonde moment” line features tees depicting classic blonde moments, such as a blonde woman looking into the wrong end of a camera, or one picturing a bundle of keys, labeled with the address and apartment number of the owner. The “save the world” line is a bit different, and features designs to raise awareness of various causes, such as endangered species and the 2011 Japanese tsunami.
All their shirts are socially-conscious, and are made from 100% sustainable botanical fibers. In addition, all the profits from the tsunami-related t-shirts are going to relief funds.