The average t-shirt consumes about 25 liters of water to produce. Water is necessary for the dyes used on the t-shirt. And this doesn’t include all the water it takes to produce the cotton and ship the t-shirts. But that’s another story for another day. People typically do not realize the massive amounts of water our clothing consumes. However, Adidas has now come up with a solution to the 25 liters of water problem: Dry Dye. This process is a revolutionary dye process that uses no water, 50% less energy, and 50% fewer chemicals. Pretty awesome if you ask me.
Behind the technology is pressurized carbon dioxide (hey, we have enough of it in our atmosphere already, right?) instead of water to manipulate the dyes. Adidas is planning to release the first wave of these Dry Dye t-shirts in bulks of 50,000. That adds up to over 1.25 million liters of water saved. How’s that for saving the planet by wearing a t-shirt? Not too bad.