Johnny Cupcakes is a one man army in the world of quirky t-shirts. A college dropout, determined to make it on his own, Johnny got his beginning selling t-shirts out of the back of his beat-up 1989 Toyota Camry, and in a few short years has moved up to operating four retail locations – one in his home of Hull, Massachusetts, another on Boston’s fames Newbury Street, one across the country in Los Angeles, and one on the other side of the Atlantic in London.
A big part of Johnny Cupcakes’ appeal, aside from the quality over quantity approach, is the imagery. One of the earliest images identified with Johnny Cupcakes is his skull and crossbones logo with a silhouetted cupcake in place of the skull. But, above all is the bakery imagery. Each of his retail locations, which he refers to as bakeries, is complete with coolers and display cases to complete the effect.
Taking this one step further, Johnny Cupcakes has released some t-shirts in limited-edition packaging resembling a can of cupcake frosting. These limited-edition offerings can be found in vanilla, chocolate, and strawberry. As if that wasn’t over-the-top enough, each can looks like it has overflowed a bit, and that frosting is smeared on the side. Not enough, you say? Well, each can is scented, too, to complete the effect.