Give Love With A Tee

If you are looking for ways on how to make an impact while enjoying wearing a t-shirt, then this one is right for you: Channing Frye’s special “One Heart” tee. An NBA star playing as a power forward with Phoenix’s Sun’s team, Frye has recently found out that he has a congenital heart disease.

Never to be put down by such a discovery, he decided to use his fame to raise awareness about the disease by creating the said t-shirts, which cost $35 per piece. Part of the proceeds from the sales of the shirts goes to the Frye Family Foundation, which Frye intends to campaign for identifying potential cardiac illnesses especially among young athletes, in the process raising awareness about such diseases. Frye hopes that his foundation’s efforts will help towards the cause of preventing such diseases from claiming young lives.

The tees are available at sportiqe.com and if you want to support Frye’s cause, you can tweet a picture of yourself wearing the said shirt with the hash tag #OneHeart. Channing would be happy to know you’re in his team.

Taking a Stand with a Shirt

'Take a stand' against bullying, kids proclaim with t-shirt

For teachers and students of Mill Plain Elementary School in Vancouver, Washington, Valentine’s Day was really special. At a special school assembly, 500 students wearing a t-shirt that says “Take a Stand Mill Plain” formed the shape of a heart on the school’s playground that day, with the aim of sending a unified message against school bullying. According to the school’s principal Karen Fox, the anti-bullying campaign started last spring, taking the students to get involved by making them join a contest for making the campaign’s design to be imprinted on t-shirts.

The winning entry is a drawing created by Emily Paxman, a third grader. Fox noted that Paxman’s drawing captures the message of the campaign, which goal is to let “everyone come to school and feel good.” Fox further added that she has confidence on what the students can do to shape their school the way that they see on the pictures in the special shirt.

School leaders planned the assembly months before and have had to include students from the Crestline Elementary who were displaced by fire. For the company who made the shirts, overtime work was necessary to make sure that each child gets the special tee.

Marvel at Cool Spider-Man Tees

Widely known for its collection of online t-shirt designs, Threadless has come up with yet another cool line of tees, this time featuring Marvel’s Spider-Man. Threadless sought out artists to render in a design Spider-Man’s battle against his archenemies, particularly Dr. Octopus, Electro, Sandman, Venom, Lizard, Kraven, Green Goblin, Vulture, Rhino, and Shocker.

Threadless made the contest fun with such entry rules as the prohibition of characters being represented as kids, animals; and the use of likenesses of actors, or any known logos. Of course, the design is expected to be free from blood and guts as well as adult or political content.

The t-shirts in the line can be bought at $23.50 per piece and features winning entries by various design artists. Designs are called by different names from one word such as Inertia by Alan Bao to phrases such as Spider Sense Tingling by Ralph Pykee and Raphael Pereira. Check these cool designs and more from Threadless and really marvel at designs possible on tees.

Hard Rock and U2 Launch Amnesty Shirt

A new limited edition t-shirt has just been released for the benefit of Amnesty International. The tees come from Irish rock stars U2. Aiming to benefit human rights causes all over the world, Bono and Co have teamed up with the Hard Rock brand to come up with the t-shirts. The “U2 Signature Series: Edition 30” shirts will support the charity by donating 15% of the proceeds from its sales.

Featured in the line is a picture of an electric guitar with angel wings, with the words JUSTICE, HUMANITY, and EQUALITY printed on it. The image sends a strong message, with the guitar’s neck being wrapped by a barbed wire. The tees are made more special by the signatures of each member of U2 on its back.

Band member The Edge hopes that the shirts can raise a lot of money to help Amnesty International in freeing prisoners of conscience across the globe. The tees come at a price of $20.45 and can be obtained at Hard Rock Cafes, Casinos, and Hotels worldwide. It can also be bought online.

A Model’s Galore Tee Kicks Off

 

Fashion collaborations involving pop stars and rappers are all too common and this is where Andrej Pejic wants to make a difference. The model has teamed up with Prince Chenoa and Prince Dekat of Galore Magazine for the tees she wore earlier this week at Galore’s Fashion Week party.

The collaborative tees she wore at the party are just a kick off of a t-shirt line the androgynous model is launching. She says she really wanted to launch something in fashion and the t-shirt at Galore is a sort of a warm-up. A website for the t-shirt line will be up in a month, she added. The website is also intended for interaction with her fans, she says.

Pejic revealed that her t-shirt line will be limited edition. She will be collaborating with various photographers for the shoots, with her choosing the theme and the ideas for the shirts such as graphics, style, and prints. She promises to keep a tight eye on every detail to bring out shirts that is not only creative in fashion but also artistic.

For a real kick off of her tee fashion ideas, Pejic’s x Galore shirt has been available all New York Fashion Week at the Galore Pop-Up Pinup shop.

 

Better Safe Than Surrey Tees Get City Officials’ Attention

Surreyshirts.com has indeed succeeded in its aim of bringing a clear message across with its ‘Better Safe Than Surrey’ shirts. The City of Surrey has just sent the online shirt company a cease-and-desist order, alleging that the company is violating its copyright.

SurreyShirts’ Don Pitcairn, however, says that he is just trying to deliver a serious message about the city through his apparel. He avers that while he loves Surrey, he is not at all proud of the Metro Vancouver municipality’s problems on gun and gang violence.

On the other hand, the city argues that SurreyShirts.com violates copyright by making a parody of its logo as well as its slogan “The future starts here.” SurreyShirts states on a tee “The future ends here.” Pitcairn counters that he altered the Surrey logo enough to prevent any copyright violation.

Another shirt features the city’s name with 6 bullet holes in it, referencing the notorious Surrey Six murders. However, Pitcairn has also made shirts that just feature the city’s name, so not all shirts really focus on the city’s negative side.

Pitcairn states he decided to start the site after noticing that Vancouver has more city-specific shirts sold in it than Surrey in spite of the fact that the suburb has been developing fast in recent years. He adds that although Surrey has been the subject of derogatory comments in the past, people are becoming proud of their city recently, as it is progressing fast and has become the second largest city in B.C.

Tees Helps Sandy Victims to “Restore the Shore”

A New Jersey shore merchant really made a difference for the victims of Superstorm Sandy, touted to be the worst storm to have hit the shores of New Jersey in a couple of decades now. Starting out on just a few shirts, his efforts turned out to become a major relief effort to aid the victims who were badly hit by the storm in October last year.

Scott Zabelski, who owns Blue Wave Printing, have printed shirts in the wake of Sandy to help people most hit by the storm. The idea was to contribute to the relief efforts $5 for every shirt sale and $10 for every sweatshirt sale. The shirts all bear the slogan “Restore the Shore”.

Three months after the storm, Zabelski has produced about 70,000 different items that range from shirts, sweatshirts, and dog bandannas and has been able to donate about $500,000 to help people who have been affected most by Sandy, the ravage of which virtually turned roads into rivers and home areas into swamps.

Zabelski further notes that his company will not stop its relief efforts, claiming that he have found the right formula to really be of help in a disaster.

WhoopTee: Whooping Up 60 New Selections

Keeping up with its tradition of offering custom T-shirt design, WhoopTee has added over 60 new selections to choose from in its online collection of apparel products for sale. Buyers have a wide array of products to choose from, ranging from modern sweatpants and warm-up uniforms to form-fitting t-shirts. Ladies blouses are also available and add even more excitement to extensive choices available for buyers.

WhoopTee is a Saint Louis based t-shirt screen printing company committed to retailing the finest in t-shirt products such as Gildan, Hanes, Fruit of the Loom, Badger, and more. It makes use of technologies that make custom designing both easy and affordable, thus coming up with end products that are at its best and easy on the pocket. Customers can upload any image they desire printed on a shirt, and WhoopTee will print it utilizing cutting edge printing techniques.

With its commitment to excellent customer service, affordable prices, and rapid delivery time, the new selections of merchandize support WhoopTee’s commitment to an exceptional experience for its customers.

 

Tee Me Up With Indie Shirts

An online t-shirt store is not a new thing, but with Tee Me Up, its gonna be a fresh start. The Sydney based online t-shirt business was conceptualized and established by its 27-year old owner, Glenn Tan, as a solution to his difficulties in marketing his own T-shirt brands and products.

Launched in November, Tee Me Up also intends to venture into selling t-shirt brands that cannot afford and are not given a significant exposure in the mainstream advertising and marketing channels. Operating on a unique retail model, Tee Me Up promises to offer something different both for the labels and the customers. The site has so far attracted up to 40 non-mainstream t-shirt labels and featured more than 450 tees for sale. The labels, which are otherwise not known to buyers, are thus made available to the public. On the other hand, buyers easily find non-mainstream unique tees that are to their liking and taste.

True to its unique business approach, Tee Me Up is staffed solely by its owner Glenn. He says he uses a variety of approaches to promote and market his business, mainly taking advantage of social media such as Twitter, YouTube, and Facebook. Paid Google search and online banner advertising is also a part in the sales effort. Participation in T-shirt related events such as the exhibition “TEES: Exposing Melbourne’s T-Shirt Culture”, which runs until February 17, is also a key business activity. Tee Me Up also counts on its labels to update regularly on their products as well as provide good customer service.

The business is still in its infancy, but with its unique product, business approach and service, it hopes to realize greater exposure and sales for its labels in the future.

Superbowl Ad Spice Up A Boring T-Shirt

Gildan enjoyed a $2 million sale of its shirts last year, and its products are in 80% of American households today. But who knows that Gildan even exists? Even with the 500 million T-shirts it sells yearly through wholesale, no one really knows that it is the leading brand for blank T-shirts in the U.S. Since its product reaches its consumers after others added value such as a graphic or a message, buyers wouldn’t really think of Gildan when shopping for a shirt.

With its growth and strength in sales, however, the company has over the past two years planned on bringing the name as a brand in the market. Hence, a $4 million ad to play with the consumer-facing big boys in this year’s Super Bowl ad lineup.

Counting on their new marketing programs as well as distribution network, the company has come up with an ad that targets millennials. The ad tells a story of a man who wakes up in confusion in the morning, finding that a sleeping woman is wearing his shirt. The ad then tells viewers, “It’s about time you had a favorite t-shirt.”

The ad’s content itself may generate the buzz needed for Gildan to be noticed, and it remains to be seen whether the effect would be negative or positive. According to Derek Rucker, a professor of marketing at Northwestern’s Kellogg School of Management, there’s a potential for first time advertisers either to make it big or to fail.

Gildan’s vice president for marketing Rob Packard, however, stresses that the company is ready to face the risk, and says that he and his team are pleased with the ad for the Superbowl in October. For an event teeming with perennials such as Chrysler and Budweiser, the Gildan ad will at least bring something new, apart from its goal of bringing to viewers the name as a brand.