New t-shirt companies start up all the time. It’s very easy to get lost in the noise, and very difficult to stand out from the crowd. With all the t-shirts available, new ones need to be new and different in order to be appreciated. Some designers achieve this with unique fabrics or flattering cuts. Others rely on mind-boggling or hilarious designs. Yet others make their shirts unique by producing locally and using the profits to support a specific cause. Recently-formed Cotton Citizen takes a simpler, yet slightly different take on standing out.
Cotton Citizen, founded in LA by LA native Adam Vanunu, grew out of the family business, American Dye House, where Vanunu learned about colors and fabrics early on. Cotton Citizen’s shirts are different because of this focus on the materials and inks. By applying dye and distressing techniques normally reserved for high end denim fabrics, Vanunu has created shirts and other clothing that stand out from the crowd.
The company’s website isn’t up yet beyond a placeholder, but the line has already been picked up by retailers Ron Robinson and Fred Segal. The company has already gained much notice at the August, 2011 ENK trade show and the shirts have been photographed on celebrities such as Jessica Alba. The website is scheduled to go completely live sometime this June.