Would you pay $89 for a t-shirt that doubles as an eyeglass wiper? Japanese design label Fift is banking on it. Fift released a new line of custom t-shirts that come with a microfiber cloth embedded in the shirt itself. Wiping the smudges off your glasses or smartphone can be done without the use of a tissue or other cleaning cloth.
The microfiber cloth is a part of the three stripe design on the t-shirt. The wearer simply needs to place the microfiber cloth on either the top or bottom stripe and wipe away. Now, this product raises two important issues that have been hotly debated amongst Fift detractors:
1. The durability of the microfiber cloth. How many times can the t-shirt be washed until the microfiber cloth starts to deteriorate and scratch whatever it is the wearer is trying to clean? This is an important question. If the cloth isn’t durable, the entire reason for buying the shirt becomes moot. Which leads us to point #2.
2. The usability of the shirt. Why would someone spend $89 on a t-shirt for an extra feature that can at most be used once a week? Unless you’re buying an entire wardrobe’s worth of these t-shirts, you can only wear this shirt once per wash cycle. The price might seem a bit too steep for a feature that is extremely expendable.
The price issue is a real one, more so because the other line of Fift clothing is drastically less expensive. Its stripes on stripes line comes in at less than $10 per shirt. That’s a huge difference. This isn’t a high end label who’s designs start at $89 and are all comparably priced.
So, the question is: Would you pay $89 for a t-shirt that comes with glass cleaning supplies?