There’s a new way to find custom gifts: let the Spreadshirt Elves help you out.  Almost all of the mainstream print on demand t-shirt companies (like Spreadshirt, Zazzle, and CafePress) make gift suggestions during the holiday season just in case you have absolutely no idea what to get a family member, friend, or co-worker.  The help usually comes in the form of a list full of product suggestions.  However, most of the suggestions given are products the label is trying to get rid of.  No that helpful if you ask me.

Spreadshirt is looking to change that with their Elves.  The idea is simple: you place a help request that describes the person buying for and a real life person, not a supercomputer algorithm, searches the Spreadshirt Marketplace and comes up with concrete, personalized gift ideas.  Really cool.  The suggestions are non-binding, which means there’s no obligation to take the Elves’ ideas to the checkout.  Don’t worry, they wont get mad!

There’s also a pretty sweet behind-the-scenes look at how the elves come up with their suggestions.