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Give Love With A Tee

February 20, 2013 by · Leave a Comment

If you are looking for ways on how to make an impact while enjoying wearing a t-shirt, then this one is right for you: Channing Frye’s special “One Heart” tee. An NBA star playing as a power forward with Phoenix’s Sun’s team, Frye has recently found out that he has a congenital heart disease.

Never to be put down by such a discovery, he decided to use his fame to raise awareness about the disease by creating the said t-shirts, which cost $35 per piece. Part of the proceeds from the sales of the shirts goes to the Frye Family Foundation, which Frye intends to campaign for identifying potential cardiac illnesses especially among young athletes, in the process raising awareness about such diseases. Frye hopes that his foundation’s efforts will help towards the cause of preventing such diseases from claiming young lives.

The tees are available at sportiqe.com and if you want to support Frye’s cause, you can tweet a picture of yourself wearing the said shirt with the hash tag #OneHeart. Channing would be happy to know you’re in his team.

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Taking a Stand with a Shirt

February 20, 2013 by · Leave a Comment

'Take a stand' against bullying, kids proclaim with t-shirt

For teachers and students of Mill Plain Elementary School in Vancouver, Washington, Valentine’s Day was really special. At a special school assembly, 500 students wearing a t-shirt that says “Take a Stand Mill Plain” formed the shape of a heart on the school’s playground that day, with the aim of sending a unified message against school bullying. According to the school’s principal Karen Fox, the anti-bullying campaign started last spring, taking the students to get involved by making them join a contest for making the campaign’s design to be imprinted on t-shirts.

The winning entry is a drawing created by Emily Paxman, a third grader. Fox noted that Paxman’s drawing captures the message of the campaign, which goal is to let “everyone come to school and feel good.” Fox further added that she has confidence on what the students can do to shape their school the way that they see on the pictures in the special shirt.

School leaders planned the assembly months before and have had to include students from the Crestline Elementary who were displaced by fire. For the company who made the shirts, overtime work was necessary to make sure that each child gets the special tee.

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T-shirt for Your Heart’s Health

February 20, 2013 by · Leave a Comment

The rising cost of medical care have encouraged the production of consumer devices that can help people in the timely reporting of illnesses as well as prevent it. This method effectively cuts on the cost of healthcare since people can generally send reports to medical professionals from their homes, and such professionals will only take action when necessary.

Joining the ranks of such devices is a new t-shirt from Maxim Integrated, called the FIT telemonitoring shirt. According to Maxim’s Steve LaJeunesse is actually a sort of wearable electronics. He notes that the shirt generally targets people in the US who aged 60 above and who live alone. The shirt is intended to be worn 24/7 and functions to record data relating to heart issues, in the process helping to predict attacks before they happen.

The shirt was a result of a brainstorming meeting at the Stanford Design School early in 2012. The shirt features three lead ECG, body temperature and motion sensors, and a processing technology. LaJeunesse says that in developing FIT shirt, Maxim is partnered by the National University of Singapore (NUS), which is on the forefront of wearable electronics; and VitalSigns, which also had its start at the NUS.

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Marvel at Cool Spider-Man Tees

February 20, 2013 by · Leave a Comment

Widely known for its collection of online t-shirt designs, Threadless has come up with yet another cool line of tees, this time featuring Marvel’s Spider-Man. Threadless sought out artists to render in a design Spider-Man’s battle against his archenemies, particularly Dr. Octopus, Electro, Sandman, Venom, Lizard, Kraven, Green Goblin, Vulture, Rhino, and Shocker.

Threadless made the contest fun with such entry rules as the prohibition of characters being represented as kids, animals; and the use of likenesses of actors, or any known logos. Of course, the design is expected to be free from blood and guts as well as adult or political content.

The t-shirts in the line can be bought at $23.50 per piece and features winning entries by various design artists. Designs are called by different names from one word such as Inertia by Alan Bao to phrases such as Spider Sense Tingling by Ralph Pykee and Raphael Pereira. Check these cool designs and more from Threadless and really marvel at designs possible on tees.

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Hard Rock and U2 Launch Amnesty Shirt

February 20, 2013 by · Leave a Comment

A new limited edition t-shirt has just been released for the benefit of Amnesty International. The tees come from Irish rock stars U2. Aiming to benefit human rights causes all over the world, Bono and Co have teamed up with the Hard Rock brand to come up with the t-shirts. The “U2 Signature Series: Edition 30” shirts will support the charity by donating 15% of the proceeds from its sales.

Featured in the line is a picture of an electric guitar with angel wings, with the words JUSTICE, HUMANITY, and EQUALITY printed on it. The image sends a strong message, with the guitar’s neck being wrapped by a barbed wire. The tees are made more special by the signatures of each member of U2 on its back.

Band member The Edge hopes that the shirts can raise a lot of money to help Amnesty International in freeing prisoners of conscience across the globe. The tees come at a price of $20.45 and can be obtained at Hard Rock Cafes, Casinos, and Hotels worldwide. It can also be bought online.

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Flaunt Your Art in a Tee

February 14, 2013 by · Leave a Comment

There are as many ideas in shirt designs as there are different t-shirt makers and designers, but this one from a new Middle East online t-shirt company is sure to make another big difference in tees’ design. The Dubai based ursom.com is set on making t-shirts a canvass for art.

Entrepreneur Luma Makhlouf, Ursom’s co-founder, said that the tees should be more like a canvas to express oneself, since it is an item that people from the age of two to seventy wear every day. She noted, however, that there is a clear lack of design available in the market. Putting up Ursom is an effort towards making t-shirts a canvas for art, especially art that represents the Middle East region, says Makhlouf. According to her, it elevates the simple tee to a different level.

Interested designers submit art proposals through Ursom’s website. Submissions are then scrutinized by the Urban Design Committee, which is made up of reputable art and design connoisseurs. Designers of winning entries get 30% of proceeds for every sale their design makes.

The idea for Ursom was conceptualized when Makhlouf’s friend introduced her to a number of guys who have business ideas and experience from a t-shirt design company in the US. Ursom launched this February 11 with a party that celebrates tees. Hence, the party’s dress code: t-shirts.

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A Model’s Galore Tee Kicks Off

February 14, 2013 by · Leave a Comment

 

Fashion collaborations involving pop stars and rappers are all too common and this is where Andrej Pejic wants to make a difference. The model has teamed up with Prince Chenoa and Prince Dekat of Galore Magazine for the tees she wore earlier this week at Galore’s Fashion Week party.

The collaborative tees she wore at the party are just a kick off of a t-shirt line the androgynous model is launching. She says she really wanted to launch something in fashion and the t-shirt at Galore is a sort of a warm-up. A website for the t-shirt line will be up in a month, she added. The website is also intended for interaction with her fans, she says.

Pejic revealed that her t-shirt line will be limited edition. She will be collaborating with various photographers for the shoots, with her choosing the theme and the ideas for the shirts such as graphics, style, and prints. She promises to keep a tight eye on every detail to bring out shirts that is not only creative in fashion but also artistic.

For a real kick off of her tee fashion ideas, Pejic’s x Galore shirt has been available all New York Fashion Week at the Galore Pop-Up Pinup shop.

 

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Better Safe Than Surrey Tees Get City Officials’ Attention

February 14, 2013 by · Leave a Comment

Surreyshirts.com has indeed succeeded in its aim of bringing a clear message across with its ‘Better Safe Than Surrey’ shirts. The City of Surrey has just sent the online shirt company a cease-and-desist order, alleging that the company is violating its copyright.

SurreyShirts’ Don Pitcairn, however, says that he is just trying to deliver a serious message about the city through his apparel. He avers that while he loves Surrey, he is not at all proud of the Metro Vancouver municipality’s problems on gun and gang violence.

On the other hand, the city argues that SurreyShirts.com violates copyright by making a parody of its logo as well as its slogan “The future starts here.” SurreyShirts states on a tee “The future ends here.” Pitcairn counters that he altered the Surrey logo enough to prevent any copyright violation.

Another shirt features the city’s name with 6 bullet holes in it, referencing the notorious Surrey Six murders. However, Pitcairn has also made shirts that just feature the city’s name, so not all shirts really focus on the city’s negative side.

Pitcairn states he decided to start the site after noticing that Vancouver has more city-specific shirts sold in it than Surrey in spite of the fact that the suburb has been developing fast in recent years. He adds that although Surrey has been the subject of derogatory comments in the past, people are becoming proud of their city recently, as it is progressing fast and has become the second largest city in B.C.

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Tees Helps Sandy Victims to “Restore the Shore”

February 14, 2013 by · Leave a Comment

A New Jersey shore merchant really made a difference for the victims of Superstorm Sandy, touted to be the worst storm to have hit the shores of New Jersey in a couple of decades now. Starting out on just a few shirts, his efforts turned out to become a major relief effort to aid the victims who were badly hit by the storm in October last year.

Scott Zabelski, who owns Blue Wave Printing, have printed shirts in the wake of Sandy to help people most hit by the storm. The idea was to contribute to the relief efforts $5 for every shirt sale and $10 for every sweatshirt sale. The shirts all bear the slogan “Restore the Shore”.

Three months after the storm, Zabelski has produced about 70,000 different items that range from shirts, sweatshirts, and dog bandannas and has been able to donate about $500,000 to help people who have been affected most by Sandy, the ravage of which virtually turned roads into rivers and home areas into swamps.

Zabelski further notes that his company will not stop its relief efforts, claiming that he have found the right formula to really be of help in a disaster.

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Superbowl Ad Spice Up A Boring T-Shirt

February 7, 2013 by · Leave a Comment

Gildan enjoyed a $2 million sale of its shirts last year, and its products are in 80% of American households today. But who knows that Gildan even exists? Even with the 500 million T-shirts it sells yearly through wholesale, no one really knows that it is the leading brand for blank T-shirts in the U.S. Since its product reaches its consumers after others added value such as a graphic or a message, buyers wouldn’t really think of Gildan when shopping for a shirt.

With its growth and strength in sales, however, the company has over the past two years planned on bringing the name as a brand in the market. Hence, a $4 million ad to play with the consumer-facing big boys in this year’s Super Bowl ad lineup.

Counting on their new marketing programs as well as distribution network, the company has come up with an ad that targets millennials. The ad tells a story of a man who wakes up in confusion in the morning, finding that a sleeping woman is wearing his shirt. The ad then tells viewers, “It’s about time you had a favorite t-shirt.”

The ad’s content itself may generate the buzz needed for Gildan to be noticed, and it remains to be seen whether the effect would be negative or positive. According to Derek Rucker, a professor of marketing at Northwestern’s Kellogg School of Management, there’s a potential for first time advertisers either to make it big or to fail.

Gildan’s vice president for marketing Rob Packard, however, stresses that the company is ready to face the risk, and says that he and his team are pleased with the ad for the Superbowl in October. For an event teeming with perennials such as Chrysler and Budweiser, the Gildan ad will at least bring something new, apart from its goal of bringing to viewers the name as a brand.

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