Recycling for a cause

This past Sunday, Earth Day, Whole Foods sponsored an event where it collected old t-shirts to be recycled. While it should come as no surprise that Whole Food would be involved in an event like that, this event goes further than mere recycling. In this case, Whole Foods has partnered with The African InKNITiative, a business that employs Ugandan refugee women. The t-shirts will be sent to Uganda, where the InKNITiative will reuse the material by knitting it into scarves.

The African InKNITiative empowers their employees, most of whom are widowed and have lost everything, by teaching them a marketable skill. The InKNITiative provides them with training, the tools, the materials, and then, in the end, with marketing and distribution for the scarves that they’ve produced.

The long-term goal is to provide the women involved not just with a means of day-to-day survival, but with a means to provide themselves, their families, and their communities with continued, sustainable support. This work is one of few alternatives these women have. For the most part, their only work opportunity is breaking rocks at the local quarry for substantially lower pay. The company is non-profit, with all proceeds being reinvested in the knitters’ community. And, because no two scarves turn out the same, each one can be considered a work of art in its own right.

Chinese t-shirt censorship

Chinese fashion designer Vancl has recently been forced by state authorities to pull a new line of t-shirts that he’d been selling via his website. The t-shirts in question featured some of Chinese premier Wen Jiabao’s signature quotes and catch phrases. The t-shirts weren’t necessarily unflattering, but current Chinese law effectively bans such imagery and merchandise featuring current leadership figures, as such depictions could be potentially embarrassing.

Perhaps if Vancl had waited a while longer, the t-shirts might have been tolerated. Wen Jiabao has been in power since 2003 and is due to step down next year in favor of a new premier. Images of past leaders, on the other hand, can be found everywhere. Communist founder Mao Zedong is a common sight in imagery all over China. But, due to Jiabao’s status as a current leader, the government has announced that it will be taking as-of-yet unspecified action against Vancl.

Things might be even worse for Vancl. Word is that Vancl’s website had been featuring pictures of Wen Jiabao waving to journalists, taken at a recent press conference. Those pictures were taken down within hours of being posted. But due to the prohibition on imagery of current leaders, chances are this, too, will factor into the actions that the government will be taking against Vancl.

Interactive clothes by Zappar

UK’s fashion newcomer Zappar has only been around for just shy of a year, but is already breaking new ground in the world of interactive clothing. The technology is based on two pieces – the t-shirts themselves as well as a smartphone. When a smartphone equipped with the Zapparel app takes a picture of a Zapparel t-shirt, the image comes to life in various, unexpected ways. A picture of Minnie Mouse transforms into a puzzle. A picture of race car character Lightning McQueen roars away to the track. A picture of a boombox plays a selection of music.

With such innovative technology at work, it should come as no surprise that Zappar was co-founded by computer game industry veteran Kirk Ewing. These shirts are the latest in the broader technological trend of augmented reality. Most augmented reality, at least in the consumer market, is based around smartphones, which are a natural fit to the idea, given their integrated cameras and natural mobility. The key to making it work is having the smartphone identify the specific image in question, which in turn, via the app, triggers the appropriate response content to show the user.

Zapparel products have been on sale in the US since last fall, and they’re currently in the process of rolling out the product line in Europe, South America and South Africa.

A Blind Designer

Cameroon-born Mason Ewing has big dreams. At the age of 30, he’s already hosted his own fashion show, and is now trying to put together a teen TV drama in Hollywood. These are noteworthy accomplishments for anyone of that age, but even more so when you consider that Mason Ewing is blind.

Ewing had an incredibly abusive youth. After the murder of his mother at age six, he was sent to live with an abusive aunt and uncle in Paris, who subjected him to repeated, vicious beatings. At age 15, one beating was so bad that it left him in the hospital with a seizure, culminating in the loss of his sight. After that, he ended up in a series of foster homes, and then went on to college, where he studied physical therapy.

In 2001, he realized that he wanted to pursue fashion design, leading to his first show in 2006. Ewing’s signature product is a series of t-shirts featuring a multi-ethnic character known as Baby Madison. His shirts feature a raised-braille tag that allows him to know the color of the shirt and which design is on it. He credits part of his success to a heightened sense of touch, which allows him greater sensitivity in selecting different fabrics. Given how much he’s accomplished so far, there’s no telling what the future has in store for him.

American Giant

Clothing maker American Giant launched in February of this year. Their goal is simple – to offer quality, affordable, and above all, American-made clothing for men. Although they’ve been around less than three months at this point, they’ve already opened a showroom in San Francisco’s mission district. CEO Bayard Winthrop certainly isn’t taking things slow, and has just announced the expansion of their product line to include t-shirts. Although their showroom does offer retail sales on site, the company is not planning on opening more locations, and instead plans to focus mostly on its online presence.

The company started with sweatshirts, and completely sold out the first batch quickly. They plan to introduce new products every six to eight weeks, and feel that now is the time to bring in t-shirts. Pricing for these shirts starts at $24.50.

As of now, the t-shirts they are offering only come in solid colors. Their focus is on the fit and the product. The materials and the stitching are far more important. If you think this would lead to a boring look, you’d be wrong, as their attention to detail absolutely shows. They focus on the basics, but their focus is so sharp that the end product is absolutely striking as well as competitively priced.

The icing on the cupcake

Johnny Cupcakes is a one man army in the world of quirky t-shirts. A college dropout, determined to make it on his own, Johnny got his beginning selling t-shirts out of the back of his beat-up 1989 Toyota Camry, and in a few short years has moved up to operating four retail locations – one in his home of Hull, Massachusetts, another on Boston’s fames Newbury Street, one across the country in Los Angeles, and one on the other side of the Atlantic in London.

A big part of Johnny Cupcakes’ appeal, aside from the quality over quantity approach, is the imagery. One of the earliest images identified with Johnny Cupcakes is his skull and crossbones logo with a silhouetted cupcake in place of the skull. But, above all is the bakery imagery. Each of his retail locations, which he refers to as bakeries, is complete with coolers and display cases to complete the effect.

Taking this one step further, Johnny Cupcakes has released some t-shirts in limited-edition packaging resembling a can of cupcake frosting. These limited-edition offerings can be found in vanilla, chocolate, and strawberry. As if that wasn’t over-the-top enough, each can looks like it has overflowed  a bit, and that frosting is smeared on the side. Not enough, you say? Well, each can is scented, too, to complete the effect.

 

Johnny Cupcakes

Designcontest.com – redesigned

Crowdsourcing is a topic we often discuss around here. For those new to it, it’s the process (usually internet-based) of soliciting ideas from a large group of people, often by sponsoring a contest. Many of the more memorable t-shirt designs in recent years have come about through crowdsourcing. It’s also the primary source of new designs for many of the more cutting-edge t-shirt companies, some of whom don’t even have in-house designers.

But, for other companies, sometimes the prospect of setting up a contest can be daunting. That’s where designcontest.com comes in. Around since 2003, they are a third-party resource that companies can go to in order to set up a contest, the result of which will generate a new logo or design.

And now, to keep up with the times, designcontest.com has just rolled out an all new, redesigned website. The aim is to make it even easier for individuals and business to set up contests, and easier for independent designers to interact with the site and the contests. In addition to providing a more user-friendly experience for all who visit and use the site, there have been major hardware upgrades behind the scenes in order to increase speed and efficiency.

So, if you’re an independent designer, or if you need a t-shirt, website, logo, business card, or other design, you might just want to head over to designcontest.com and check it out.

Avengers shirts available

 

Superhero movies have been getting a lot of screen time in recent years, and for good reason. They’re loud, visually stunning takes on well-known and established story lines, but amped up as far as they can go. The people over at Marvel known this all too well, and figured that the best way to add more firepower to their most recent summer blockbuster offering was to team up a number of their classic heroes into one movie. Hence, the hotly-anticipated upcoming movie, the Avengers, featuring Iron Man, Thor, the Hulk, and Captain America.

WeLoveFine.com sponsored a contest to design Avengers-themed t-shirts, and the winning entries have been announced. Including honorable mentions, there were ten winners. Three of them are literal takes on the catch phrase “Avengers, Assemble!” The first place winner was one of them, and features an almost faded, stylized design that visually integrates the whole team in a design that suggests that together, they are a single, unstoppable weapon.

Another take on this idea shows the Avengers as a box of toy parts, awaiting assembly. The third one shows the whole team stacked with the Hulk as the base. Other winners include a design showing the team as they would look in an 80-bit video game, and several that take a more abstract look at the team, while maintaining them as instantly-recognizable characters. Shirts based on all these designs are available for sale.

The Dark Knight Rises… Again

What would Bruce Wayne wear if the Bat-suit or a tuxedo wasn’t appropriate for the occasion? We may never know for sure, but fans have been taking a stab at answering that question. Filmmakers, in partnership with t-shirt producers Design By Humans have been hosting a contest to design a t-shirt inspired by the hotly-anticipated upcoming movie, The Dark Knight Rises, which is supposedly the last film in which Christian Bale will portray the iconic character.

Fans, of course, have been passionate about Bale and director Christopher Nolan’s take on the Batman mythology, as can be seen in the contest. You can see for yourself, too, as the first submissions are now available for viewing and voting on Design By Humans’ website. At first glance, most of the submissions are inspired by the comics, featuring dark and gritty images and designs. As you might guess, most are pictures of Batman himself, although there are designs featuring Catwoman and Bane, who will feature in the upcoming movie.

Unlike most superhero tale, the Batman is extraordinarily dark, and although w, as the audience, root for Batman, his success is never guaranteed in the forbidding world of Gotham City. This is clearly reflected in the design submissions, which show the Dark Knight himself, squaring off in a battle he might not win. The work already submitted has been generated by true fans and consummate artists. If you’d like to submit a design, act fast. The contest is open until April 11.

Threadless and The Gap

The recent partnership agreement between noted t-shirt customizer Threadless and The Gap has generated a lot of buzz, some goos, some critical. Threadless, as you know, is known for putting unique designs from new artists on their shirts. The critics core argument is that partnering with a successful retail giant like the Gap effectively dilutes Threadless’ exclusivity and independent message.

Those in favor, however, point out a few things. First off, Threadless’ shirts aren’t typically an exclusive item, at least not in terms of price points. The typical Threadless shirt can be had from $5 to $20 and in Chicago, they can even be purchased directly out of vending machines.

Supporters of this partnership also point out that the shirts that will be available through The Gap will have designs exclusive to The Gap, and not available through Threadless’ own website. Some of the designs currently available on The Gap’s website include a red and black “rock lobster” tee, featuring a lobster morphed into a guitar, a “pyramid scheme” offering showing a picture of an Egyptian pyramid and a cartoon word bubble demanding money, and an “I love math” t-shirt, with “love” spelled out as “< 3”.

Those in favor will also point out that this move simply makes Threadless tees available to a wider audience, and that previous corporate partnerships have not done anything to hurt Threadless’ core mission either.